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Today, the Old Spice brand is known for its viral commercials – the result of Procter Gamble’s efforts, the company is trying to give new impetus to the blue-and-white sailboats inherited from its first owner, Shulton.
However, there was another time, initially, in the ’30s, that the Shulton company tried to focus on the colonial style and early history of the United States. Shult…
Read full article: The Beginning of a Legend: Early American Old Spice from Fragrantica Perfumes and Colognes Magazine.