Perfume is the art that makes memory speak.
Perfume can drive home your style’s message in the most intimate way; it can also taint it in the most intrusive way. Make your message a good one.
We all know about the importance of wardrobe staples like the white blouse or the blue jeans. We are endlessly advised of fashion trends and wardrobe tips, of countless style ingredients necessary to compose a sartorial narrative. Though these suggestions hold true and have their merit, few things you wear make as much of a lasting aesthetic impression as your scent.
"You are never fully dressed without perfume."
Your scent is your most important statement accessory
Our wardrobe is of primary importance, exceeding traditional mandatory staples like the shirt or the ballet flat. It is the invisible but multidimensional accessory deserves the utmost attention.
Our scent precedes our visual ensemble and then gives it context, adding further depth to our sartorial narrative—all while inviting (hopefully not repulsing) third parties to indulge their senses in your style story.
The invasive nature of scent imposes itself on anyone within radius, permeating the air, infiltrating the inhale and exhale of a captive audience. This trait alone marks its importance above all other sartorial elements. A well-rounded personal style is then not something to simply be observed by others, but something to be experienced.
Your fragrance is the setting to any outfit’s story. It is the background within which the outfit’s plot may be told. It is the invisible but statement accessory that rounds out the composition of your ensemble. Scent is the most important cap to a perfect ensemble, adding further depth to the themes your outfit conveys. In the same way you match your accessories to your clothes, fragrance can also mirror your clothing.
Your Signature Scent Is Your Reputation
Most importantly, a scent can not only round out the essence of an outfit, but also the essence of you. It is the compilation of molecules that make up your aura.
A scent can be sultry, flirty, modest, daring, fun, subtle, earthy mature. It can also be overbearing, suffocating, repugnant, and offputting. It is the primary part of your wardrobe that can make such a lasting impression, feeding your reputation, calling your aura to memory long after you have left the room.