A New Campaign for Euphoria

Argentine model Mica Argañaraz appears as the current face of the new advertising campaign for one of the most popular Calvin Klein fragrances – Euphoria.

Euphoria is an exotic, juicy, fruity-floral fragrance with a chypre base. Launched in 2005, it was created by famous noses Dominique Ropion, Carlos Benaim, and Loc Dong. For many years the perfume was embodied by supermodel Natalia Vodianova, and later, model Lara Stone in 2012.

Mica Argañaraz is the star of the new, dreamy campaign, which was shot and directed by Emma Tempest under these guidelines: "Euphoria is about sexiness, fantasy, and being captivating."

Sanja Pekić Sanja joined the Fragrantica team in 2009  and writes and designs articles about perfume news.