The Story of Mäurer Wirtz: A Soap Company That Became a Fragrance Giant

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One of the fondest memories of my childhood was the passion with which my grandparents groomed themselves. They paid impeccable attention to their toilette, rendering their habits a wonderful springboard for falling in love with fragrance. In fact, I attribute my yearning for interesting smells to their vanities groaning with mysterious and eye-catching bottles of fancy products with beckoning liq…
Read full article: The Story of Mäurer Wirtz: A Soap Company That Became a Fragrance Giant from Fragrantica Perfumes and Colognes Magazine.

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