I’m a fan of the Marc Jacobs Daisy legacy but haven’t gotten close to smelling…
With each breath – our sense of smell prompts immediate emotional responses to the environment and people around us.
Researchers at the Leiden University conducted an experimental study to determine the effects of scent on people’s willingness to trust others.
“Our results might have various serious implications for a broad range of situations in which interpersonal trust is an essential element,” Leiden psychologist Roberta Sellaro said in a statement. “Smelling the aroma of lavender may help a seller to establish more easily a trusting negotiation to sell a car, or in a grocery store it may induce consumers to spend more money buying products. The smell of lavender may also be helpful in sport psychology to enhance trust and build team spirit, for example in the case of team games such as soccer and volleyball.”
Ninety healthy adults were approved for the experiment after being screened for psychiatric disorders and drug use. The participants were split into three groups.
One group was exposed to the calming scent of lavender. A second group was subjected to the stimulating smell of peppermint. The remaining thirty participants were placed in a non-scented room as a neutral control third group.
Previous research on aromatherapy has found that lavender can affect mood and well-being. Lavender essential oil produces a mild calming and sedative affect, according to the University of Maryland Medical Center, and has been used to ease anxiety, depression, insomnia and fatigue. One brain-scanning study by Wesleyan University researchers found that participants who sniffed lavender oil before going to bed slept more soundly through the night.
The scent you choose could determine if someone chooses to trust you!
Lavender is known for its soothing and calming properties.
It aids in relaxation and induces sleep. According to the study conducted in the Netherlands – the calming scent has also been proven to improve the levels of trust in people.
Leverage The Trust-Building Fragrance Of Lavender
Of all the five senses – your sense of smell is the strongest. It has a powerful affect on our mood and plays a significant role in our interactions with other people.
The results from the trust game could find applications in numerous situations.
If you are about to walk into a job interview – the person on the other side of the desk is more likely to view you as a trustworthy person. As a bonus, the calming scent of lavender has a relaxing effect on you.
The smell of lavender may help a vendor to establish trust quickly while negotiating a sale. In a grocery store – the scent of lavender may induce customers to spend more money buying products.
If you have a product that will help people solve a problem but lack the skills required to sell it – using a fragrance that contains lavender will help you gain the initial amount of trust required to make a full-pitched presentation.
In sport – the scent of lavender can be used to improve trust among players and to build team spirit.
How Long Does It Take To Build Trust Using Scent?
This study questions the authenticity of the age-old aphorism – Trust takes a long time to build and just a moment to destroy.
Interpersonal trust is a volatile state easily affected by external factors.
It turns out trust doesn’t take a long time to build. The experiments with aromas proves trust in a complete stranger is enhanced in the presence of a lavender scent.
It is possible the soothing smell of lavender simply lightens people’s moods making them more willing to trust others.