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Parlux LTD. launches Electrify in the fall of 2019, the 25th Paris Hilton fragrance. Since premiering back in 2004 until today, her perfume collection has sold more than $ 2 billion and today it remains one of the world’s leading celebrity perfume brands.
Electrify is created as a new “fun, edgy and glamorous” pillar, to showcase Hilton’s passion for music, dance and living in the momen…
Read full article: TFWA 2019: Paris Hilton Electrify from Fragrantica Perfumes and Colognes Magazine.