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A New Campaign for Euphoria

New Fragrances
A New Campaign for Euphoria

by: Sanja Pekic

Argentine model Mica Argañaraz appears as the current face of the new advertising campaign for one of the most popular Calvin Klein fragrances – Euphoria.

Mica Argañaraz Calvin Klein Euphoria.

Euphoria is an exotic, juicy, fruity-floral fragrance with a chypre base. Launched in 2005, it was created by famous noses Dominique Ropion, Carlos Benaim, and Loc Dong. For many years the perfume was embodied by supermodel Natalia Vodianova, and later, model Lara Stone in 2012.

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Mica Argañaraz is the star of the new, dreamy campaign, which was shot and directed by Emma Tempest under these guidelines: "Euphoria is about sexiness, fantasy, and being captivating."

Sanja Pekić

Sanja joined the Fragrantica team in 2009  and writes and designs articles about perfume news.

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antihero
antihero

I love Euphoria, really love it. I have a problem with the longevity however. Has this been reformulated? I must say this this one heck of a sexy fragrance!

Oct
26
2018

vintage_scent
vintage_scent

Pretty she reminds me of Kelly Lebrock from the 80’s

Oct
26
2018

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