The untold truth about the average women’s clothing size

In 2016, a comprehensive study by the International Journal of Fashion Design, Technology, and Education debunked a figure most women had come to accept as “average.” In summary, the journal suggested prioritizing a fairly massive overhaul of both Misses and Plus size clothing standards because the average American woman actually wears a size 16 to 18, not size 14, as once was assumed. What’s the reason for the increase in clothing size? And why, in 2018 — despite the incredibly thorough report and [...]


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